Creating Breakthrough Results with Category Management in an AI-Driven World
Join internationally renowned procurement expert Jonathan O’Brien for a focused session on how to elevate your category strategies in a rapidly evolving, tech-driven landscape. Learn how AI, analytics and modern digital tools can amplify proven category management methods to deliver faster, stronger business impact.
You’ll take away:
- How AI is reshaping the core of category management
- What leading organizations do to achieve breakthrough value
- Practical steps to strengthen strategy, insight and decision-making
About the speaker – Jonathan O’Brien
Jonathan O’Brien is the CEO of Positive Purchasing, a global leader in strategic procurement training and SaaS solutions. With over 30 years’ experience supporting major blue-chip companies worldwide, he is the creator of several industry-defining methodologies including 5i® Category Management, 5S/5A Supplier Relationship Management, OMEIA® Sustainable Procurement, 5D Power Buying® and the Red Sheet® Negotiation tool.
His approaches are taught in universities globally and embedded in next-generation digital platforms such as Procleus® and the Capella Guided Category Strategy Creator®. Jonathan is also a best-selling author, host of The Procurement Show, and one of the most influential voices in modern procurement.
Datum: 27 mars 2026
Tid: 09.00-11.00
Plats: LiveAkademin
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LiveAkademin® – 6 månader
Pris från: 665 SEK /användare/månad
(exkl. moms, faktureras halvårsvis)
Det här ingår i abonnemanget:
- Livepass varje månad – aktuella teman med branschens experter
- Tillgång till inspelningar – se om när det passar dig
- 30 minuter kompetensrådgivning från Silfs utbildningsexperter efter varje pass – kostnadsfri utbildningsrådgivning
- Verktyg och mallar – redo att användas i jobbet
- 10% på öppna utbildningar